Omni Announces Rebrand

OMNI Health Care, a portfolio company of The Hillcore Group, is pleased to announce the rebrand into Omni Quality Living, complete with a new logo, refreshed visual identity and website.

As we evolve our brand and improve our ability to serve more residents across Eastern Canada, we are proud to announce Omni’s rebrand, which will feature an enhanced communications and social media strategy, together with a new website” said Omni’s President and CEO, Raheem Hirji. “With incredible growth also comes change. In creating a supportive atmosphere and by providing exceptional care and quality living, we are committed to offering an optimal experience for our residents, families and team members.

Hillcore Atlantic Retirement Living integrated with Omni in 2021 to provide stronger service and resident experience in working better together under the new ‘Omni Quality Living’ name.

Outside of rebranding Omni, there is no intention of changing the resident experience, quality, or care of programs that residents and families expect from Omni. This rebrand is simply meant to enhance and focus the communication of Omni’s values and services, internally and externally, and to keep the communities in which we operate better informed.

“This rebrand is more than just a digital transformation, but a step towards making the journey of long-term care and retirement living seamless and accessible for all current and future residents,” added Michael Doner, Managing Director at the Hillcore Group and Head of Hillcore Seniors Living.